Sierra Hookah was founded to meet the rising demand for a reliable, trustworthy, and affordable distributor in Japan’s growing hookah market. In just a few years, the company has built strong partnerships with industry-leading brands, including Al Fakher, Royal Smokin, Khaleej, Darkside, and Cocoyaya. To establish a distinct identity in the competitive market, Sierra Hookah tasked Viu with crafting a cohesive brand presence—developing their logo, print materials, and environmental design to reflect their vision.